Marketing

How items are described and the words we use to frame situations can have a big impact on how we then…

In many cases it can be a wise idea to offer multiple similar packages when selling something. However, instead of offering…

Social proof is a great way to help sell your product. A testimonial from a satisfied customer can sometimes be more…

With the passage of time, consumers have become highly conscious of the marketing strategies being used by businesses all over. Most…

Did you know that some big influencers out there online can literally drive millions of dollars in sales, with a single…

It’s often way more effort and expense to find new customers than to sell again to your current customers. So how…

How can you price your product in a way that psychologically impacts your customer into believing they’re getting a great deal?…

Businesses of any kind can be quite challenging. There is a lot of saturation and variation in different industrial sectors. It…

Sometimes it’s hard to see the benefit of something we haven’t seen in action or tried first. Offering a free trial…

Too many business owners and marketers will only create one version of an offer, sales page, opt-in page, ad, etc., and…